Role Overview
We are looking for a Brand Manager who lives on the creative edge, someone who can build BimaKavach into a distinct, memorable, and trusted brand across social media, PR, events and culture.
This role is not about maintaining a brand book. It's about building a brand in the wild. You will own how we show up in conversations, moments, launches, and narratives. From social storytelling to earned media, from founder visibility to offline experiences, you will shape brand awareness at scale.
What You'll Do
- Own brand-led awareness across channels
- On social, define our voice, formats, and creative direction; work with designers, writers and creators to build content that is sharp, culturally fluent, and unmistakably BimaKavach
- On PR, partner with internal and external stakeholders to shape stories worth telling, founder narratives, product POVs, category insights, and timely commentary that earns attention, not just impressions
- Conceptualize and execute brand moments through events and partnerships, including industry events, community meetups, launches, and collaborations that put BimaKavach in the right rooms with the right energy
- Translate complex insurance ideas into simple, human stories that business owners actually care about
- Collaborate closely with performance marketing, product, and leadership to ensure brand and growth move together, not in silos
- Continuously test, learn, and evolve across formats, hooks, platforms and narratives, speed matters more than polish; insight matters more than noise
What We're Looking For
- 35 years of experience in brand marketing, creative strategy, communications, or content-led roles; startup or agency experience preferred
- Strong creative instincts, you know what will stop a scroll, spark a conversation, or make a journalist care
- Hands-on comfort with social media and content ecosystems, with a clear understanding of formats, culture, and distribution
- Experience working on PR, earned media, or brand storytelling, either directly or through agencies
- Ability to think in narratives, not just campaigns, connecting social, PR, events, and product moments
- Comfort with ambiguity and fast iteration; you optimise for impact, not approval cycles
- Bonus: curiosity and experimentation with AI tools for content, design, or workflows
Why Join Us
- Help define a category, not just a brand
- Work in a small, fast-moving team where creative ideas ship quickly and visibly
- Own how millions of Indian businesses come to understand and trust insurance
- Help modernise the voice of one of India's oldest and most misunderstood industries
At BimaKavach, brand is not decoration. It is leverage.
