Brand Manager

Brand Manager

Ban Labs is established in the year of 1966, it is a leading player in Ayurvedic, Herbal and cosmetic products with remarkable presence across India and abroad. The Company is having a strong presence in segments of OTC products, Stationery and Clothing across country.

Company is looking forward for enthusiastic candidate for Brand Manager Position. This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies for Online and Offline channels

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to take action

Establish performance specifications, cost and price parameters, market applications, and sales estimates

Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets, and competitors activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand's direction, choices, and tactics

Qualifications, Experience and Required Skills

Master's degree or equivalent in Marketing

3+ years of brand management or marketing experience

Proven working experience as a Brand Manager or Associate Brand Manager

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices

CTC: As per market standards

Base Location: Rajkot (Head Office)

CTC: As per market Standards

• Candidate can share CV at [Confidential Information]