Brand Manager

Job Title: Brand Manager

Location: Mumbai Corporate Office

Reporting To: Category Head

Role Overview:

Role holder would be responsible for executing brand strategy and driving consumer demand with the objective of growing brand recall and market share for allocated brand, protecting brand identity, increasing operating profit, and maintaining good brand health in line with the overall marketing strategy for BCCL. The role bearer would help develop the Value Proposition and execute the marketing & branding strategy for the brand to achieve larger organizational objectives.

Key Responsibilities:

Planning, Strategy & Financials

• Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated brand
• Develop optimal brand pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals
• Keep abreast of competitor intelligence and industry trends and share recommendations with Category Head
• Determine allocation of resources within the brand; Ensure adherence to budget and optimal utilization of resources
• Implement marketing plans and branding initiatives to deepen market penetration and customer retention across geographies
• Develop strong Innovation funnel for the brand marrying Consumer insights and Category scanning Channel-Level Decision Making

Operational/Functional

• Scan the market for potential new avenues of revenue generation; Implement market entry strategy for previously untapped customer bases and geographies for the brand based on market intelligence
• Implement insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix and ensure that the brand identity and brand equity developed for each of the brands is in alignment with the overall Marketing Strategy & Corporate Brand
• Drive best in class customer experience across all touch points by reviewing and monitoring processes and customer facing interfaces
• Visit critical markets and key customers regularly to understand latest consumer behavior patterns for the allocated brand
• Review promotional plans for the brand, contribute towards strategy for interacting with media and cascade internal and external messaging of the organization
• Seek input of Category Head on the marketing plan and take appropriate corrective /preventive actions to meet annual targets towards realization of business plan
• Partner with Sales, HR and IT and to increase brand awareness, customer recall and market penetration

Qualifications & Experience:

• 3-4 years of relevant experience in Marketing roles (FMCG/Consumer Care Industry)
• MBA from a reputed Institute (Full time)