Role & Responsibilities
Brand Strategy & Positioning:
- Develop and execute brand strategies aligned with organizational goals and consumer insights.
- Define brand positioning, voice, and creative direction across all channels.
- Partner with leadership to build long-term brand equity and preference.
- Manage complete brand P&L for assigned categories or business lines.
Campaign Development & Execution:
- Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms.
- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.
Creative & Content Management:
- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
- Oversee creative development of video, digital assets, and on-ground content.
- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.
Media Planning & Analytics:
- Plan and optimize marketing spends across digital and traditional channels.
- Work closely with media agencies to ensure high ROI on brand investments.
- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.
Cross-Functional Collaboration:
- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.
Ideal Candidate
Core Competencies:
- Proven expertise in brand campaign managementcreative development, production, and media execution.
- Strong creative thinking with ability to translate insights into powerful brand stories.
- Exceptional project management and stakeholder collaboration skills.
- Hands-on experience managing creative and media agencies end-to-end.
- Data-driven mindset with strong analytical and reporting capability.
- Comfortable working in fast-paced, high-ownership environments.
Technical Skills:
- Proficiency in Excel, PowerPoint, and campaign analytics tools.
- Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).
- Familiarity with brand tracking, consumer insights, and research tools.
Personal Attributes:
- Strong communicator with executive presence and storytelling ability.
- Creative problem solver who thrives under pressure.
- Highly execution-focused, detail-oriented, and self-driven.
- Collaborative leader who can influence without authority.
- Passionate about building high-impact, consumer-facing brands.
MANDATORY Eligibility Criteria:
- Education:MBA from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
- Experience:Exactly 7 years in brand management or integrated marketing roles.
- Industry Preference:FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
- Location:Pune (onsite).
- Availability:Immediate joiners or candidates on short notice preferred.
If you're a bold, creative brand leader who loves turning ideas into powerful campaigns, we'd love to meet you.
