Co-create and execute strong digital marketing programs to drive engagement with the target audience - consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
Liaise with digital and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
Manage A&P spend budgets and related provisions
Support and drive sales - work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
Follow due diligence in documentation and ensuring OEC SOPs are followed.
