Essential Functions & Key responsibilities
- Develop and execute brand strategies, manage advertising campaigns, and ensure brand consistency.
- Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.
- Collaborate with internal teams and agencies to create impactful marketing materials.
- Suggest promotions/ events / other brand building activities and implement the same.
- Manage the marketing of assigned projects, budget, and ensure all marketing programs are successful, metrics-driven, and goal-oriented.
- Plan, coordinate and organize promotional activities, trade shows, experiential marketing, etc, to promote specific projects in line with sales and marketing plans.
- Media Planning, Budgeting & Buying
- Organizing ATL & BTL activities to promote projects.
- Keep a tab on and report competitor's activities, Campaigns, Communications, and Pricing etc
- Managing, supervising, and executing day to day operations for the assigned projects.
- Carry out assigned tasks with limited supervision, including coordinating, and implementing projects.
Skill Set and Abilities
- Real Estate experience is a must.
- Strong communication and presentation skills.
- Demonstrable experience in marketing together with the potential and attitude required to
- learn.
- A sense of aesthetics and a focus for great copy and witty communication.
Qualifications and Experience
- MBA with about 5-7 years experience in Brand Management.
