Brand Lead

Key Responsibilities:

• Own and evolveFootprints brand architecture, messaging, and positioning
• Build and leadnational and regional brand campaignsthat drive admissions and market leadership
• Developlocalized brand strategiesfor micro-markets and individual centers
• Partner withdigital and performance teamsto ensurebrand + growth integration
• Createinsight-led brand narratives(social, web, video, influencer, offline) that build strong parent trust
• Manage and optimizebrand presence on digital review platforms and aggregators
• Conceptualize and executeon-ground activations, events, and partnershipswith parenting communities
• Conductbrand auditsand maintain a high standard of brand representation
• What Were Looking For:
• 5- 8 years of experiencein brand marketing, preferably with multi-location consumer brands (retail, edtech, or D2C)
• Proven ability totranslate brand campaigns into measurable growth metrics (leads & admissions)
• Strong understanding ofomnichannel brand buildingdigital + offline
• Excellent project management and cross-functional collaboration skills
• Entrepreneurial mindset,comfortable working in a fast-paced, growth-stage startup
• Passion foreducation, parenting, and purpose-driven brands