Brand Lead

Define brand architecture, identity, and world; translate them into impactful GTM strategies.

Lead the brand P&L with a 5X topline growth ambition in 2 years.

Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.

Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.

Work closely with merchandising on product innovation, aligning design, science, and consumer demand.

Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

B-school graduate with 8 years experience in D2C/ high-growth brands.

High on accountability and number ownership

Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling

Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth

Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results