Brand Executive

Location: Bangalore (On-site)

Brand: The Indian Garage Co.

About the Role

We're looking for a creative, detail-oriented Brand Executive to conceptualise and execute

high-impact brand campaigns across the TIGC ecosystem. You will drive storytelling,

develop brand films, and collaborate closely with creative partners to bring big ideas to life.

This role is perfect for someone who thinks visually, understands fashion communication,

and can take a campaign from idea to execution.

Is this you

Bachelor's degree in Marketing, Film, Design, Mass Communication, or similar.

12 years of experience in brand marketing, video production, or content creation.

Strong creative sensibility with the ability to translate briefs into powerful visuals.

Experience working with creative agencies and production teams.

Excellent project management and communication skills.

Understanding of fashion/lifestyle trends across social and digital.

Quality-first mindset with an obsession for detail and brand consistency.

What you'll do

Campaign Ideation & Execution

Build concepts, storyboards, and scripts for brand campaigns, seasonal launches, and

hero stories.

Work cross-functionally to ensure campaigns land across all key touchpoints.

Produce Brand Videos

Lead end-to-end production of brand films, campaign content, reels, product videos,

and founder-led storytelling.

Oversee scripting, shoot planning, talent scouting, and post-production workflows.

Creative Collaboration

Partner with videographers, editors, stylists, designers, and agencies to bring ideas to

life.

Review creative outputs to ensure they align with brand tone and RTBs.

Manage Agencies & Freelancers

Coordinate with external partners for shoots, production, illustration, and design.

Ensure timely, high-quality creative delivery across all assets.

Brand Consistency & Messaging

Maintain and enforce visual and verbal brand identity across campaigns.

Adapt brand storytelling across touchpoints like:

o Website

o App

o Paid ads

o Social

o Influencer collabs

o Retail & offline

o Packaging

o Store screens

Trend Mapping & Creative Research

Stay updated on design, video, pop culture, and fashion communication trends.

Bring fresh formats, references, and global inspiration to campaign thinking.

Pre-requisites

12 years' experience in brand marketing/video/content.

Strong creative + visual storytelling skills.

Ability to manage complex projects with multiple moving parts.

Experience working with production houses or content studios.

Basic understanding of digital-first brand communication.

Bonus: Experience in fashion, lifestyle, or D2C.

About Us

The Indian Garage Co. is one of India's fastest-growing fashion brands. We design, source,

and manufacture everything in-house, delivering global fashion at honest prices without the

brand tax.

What We Offer

Creative freedom and ownership.

A culture that rewards bold thinking and smart execution.

Competitive compensation.

The opportunity to build campaigns that shape India's fashion narrative.

If you want, I can also:

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