Brand Building - Laundry, Home Care

Job Title: Brand Building Specialist

Work Location: Mumbai HO

Function: Home Care, Marketing

The role requires:

• Develop an in-depth understanding of regional markets, consumers, and leading communication within the Detergent Bars Market of India.
• Independently analyse internal and external data to identify cluster x pack x channel level issues/opportunities and action them.
• Work with media teams and other stakeholders to deploy an effective media mix for Rin across traditional and new-age media platforms.
• Brief and create communication strategies for Rin Bars Statics x Creatives (in conjunction with CMI & Creative Agencies).
• Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.

Primary Skills / Competencies

• Strong Consumer Centricity and ability to interact and crack consumer insight
• Strong analytical capabilities - Proficient in Nielsen, IMRB, and Chanakya comfortable working with large datasets.
• Knowledge of General Trade and Modern Trade Channels
• Network management & Ability to manage and influence cross-functional teams
• Experience liaising with Finance, Supply Chain, R&D, CD (Sales), and other partner functions independent thinking with an owner's mindset.
• High bias for action, global mindset, consumer centricity, and strong project management skills.

Required Qualifications (Including Education)

• Master's degree in Marketing or Business Administration
• Minimum 2+ years of experience in Marketing