Brand and Content Professional - Intern

Job Summary:

As a Brand & Content Strategist at IBM, you will develop and execute audience-centric messaging, branding, and content strategies to position IBM's data for AI offerings. You will orchestrate brand-to-demand journeys, collaborate with cross-functional teams, and create distinctive, engaging experiences that drive awareness, familiarity, and consideration for IBM's products and services.

Key Responsibilities:

• Brand & Content Strategy: Develop compelling brand, messaging, and content strategies that deliver the right content, at the right time, to the right audiences, driving measurable outcomes throughout the funnel.
• Audience-Centric Execution: Orchestrate a cohesive brand-to-demand journey for offerings, collaborating with internal and external stakeholders, media partners, digital strategists, and field marketers.
• Creative Innovation: Propose and execute bold, differentiated content experiences that convey the value of IBM offerings beyond typical formats such as white papers or demos.
• Agile Collaboration: Work in an agile squad environment to make evidence-based decisions quickly and drive consensus among stakeholders.
• Partner Management: Collaborate with creative teams and external partners to efficiently produce high-quality product content.
• Testing & Optimization: Demonstrate a growth mindset by continually testing, measuring, and optimizing strategies to ensure the best outcomes and audience experiences.

Required Education:

• Bachelor's Degree

Required Technical and Professional Expertise:

• Strong analytical mindset to identify opportunities, test solutions, and synthesize insights into actionable recommendations for messaging, brand, and content strategy
• Growth mindset with the ability to experiment, learn quickly, and adapt based on results

Preferred Technical and Professional Experience:

• Experience in developing content strategies for technology or data-driven products
• Familiarity with marketing, communications, and brand management principles
• Exposure to digital and social media marketing campaigns