Brand and Business Development Executive

Company Description

Haldiram Snacks Food Pvt. Ltd., originating from a small shop in Bikaner, has grown into a globally recognized name in Indian cuisine. Renowned for its wide variety of sweets, namkeens, bhujia, and snacks, Haldiram's has become an integral part of Indian culture around the world. The brand is celebrated for its commitment to authenticity, flavor, and quality, offering a taste of India no matter where you are. With deep-rooted traditions and an innovative approach, Haldiram's continues to delight customers across the globe.

Role Description

We are seeking a Brand and Business Development Executive for a full-time on-site role based in Nagpur. The role involves identifying and developing new business opportunities, managing client accounts, and driving lead generation. The candidate will be required to build and maintain client relationships, collaborate with cross-functional teams, and contribute to the growth of the Haldiram's brand by identifying and implementing effective business strategies.

Job Description & Activities

Responsibilities:

Customer Relationship Management:

Maintain customer satisfaction and build strong relationships with key clients who generate significant revenue for the company.

Act as a trusted advisor, understanding each key account's unique needs and goals, and align them with the company's products, services, and solutions.

Business Growth:

Drive business growth and maximize long-term profitability by identifying new opportunities for expanding the customer base.

Work closely with the marketing team to design and execute campaigns that attract new clients and increase market reach.

Lead Generation:

Focus on generating new leads for the entire HORECA team and exploring potential markets.

Handle cold calling and segregation of the generated leads, then pass them on to the respective regional sales team.

Problem Solving:

Proactively address challenges and find effective solutions to ensure smooth operations and client satisfaction.

Product Development:

Collaborate with the central team to develop new packs according to customer needs.

Work with the legal team to create and maintain national contracts.

Market Research:

Conduct data research on various market segments and product trends to identify potential products for development.

Sampling Process:

Oversee the sampling process for HORECA clients, ensuring timely preparation and delivery of samples in collaboration with the R&D, production, and supply chain teams.

Event Organization:

Organize end-to-end HORECA and institutional events at various locations across the territory.

Meeting Management:

Maintain accurate records of Minutes of Meetings (MoMs) for all meetings, ensure timely distribution to relevant stakeholders, and track follow-up actions.

Facilitate efficient and effective meeting planning and scheduling for the Head of Department.

Communication and Coordination:

Act as a point of contact between the sales team, clients, and internal departments to ensure effective execution of sales strategies for the HORECA segment.

Customer Support:

Handle customer complaints and escalations, ensuring prompt resolution to maintain positive client relationships.

Monitor the customer's stage in the onboarding process and find solutions to expedite their onboarding.

Track all customer stages to ensure timely progression and address any bottlenecks.

Team Analysis:

Support the sales team in understanding product offerings and operational procedures.

Conduct training sessions to enhance team effectiveness in HORECA sales.

Analyze team and overall sales performance, tracking growth by customer and individual sales on a daily and weekly basis.

Documentation:

Maintain appropriate documentation and record-keeping related to the job role.

Standard Operating Procedures:

Develop, standardize, and implement SOPs and other business flows for smooth functioning.

Agreement Handling:

Manage agreements related to all sales activities.

Cross-Department Collaboration:

Work closely with other departments, including sales and marketing, to ensure coordinated efforts and maximum profitability.

Facilitate communication and cooperation among teams to enhance overall business performance.