Brand & Content Lead

About the Role

We are looking for a Brand & Content Lead to build and scale the content and brand identity across our consumer brands — Domestica, Drogo, Baybee, and Dailora.

This role sits at the intersection of:

* Brand building

* Content strategy

* Performance marketing

You will not just manage social media — you will own how our brands look, feel, and convert.

Experience: 2–5 years experience in D2C brands / consumer products / content-led businesses

Key Responsibilities to Own:

1. Brand Identity & Visual Direction

• Define and maintain: * Color systems, typography, and design language, * Tone of voice and messaging,
• Ensure consistency across: * Social media, * Amazon listings, * Website, * Packaging

2. Content Strategy (Core Responsibility)

• Build a high-converting content engine across platforms: * Instagram, * YouTube Shorts
• Plan content across key buckets: * Problem → solution, * Product demos, * Before/after transformations, * Testimonials & trust signals, * Lifestyle positioning

3. Content Production & Execution

• Plan and oversee creation of: * Reels, short videos, static creatives,
• Work with: * Video editors, * Designers, * Influencers, * Ensure speed + quality of output

4. Performance-Driven Content

• Create content that can be used for: * Meta Ads, * Amazon product pages, * Website conversions
• Continuously improve content based on: * CTR, * Conversion rates, * Engagement quality

5. Influencer Content Direction

• Work closely with the Influencer Marketing team
• Guide creators on: * Scripts, * Hooks, * Messaging,
• Ensure all influencer content aligns with brand and converts

6. Content Library & Scaling

• Build a repository of reusable: * Videos, * Creatives
• Identify winning formats and scale them

KPIs:

• Quality and consistency of brand identity
• Number of high-performing content assets created
• Improvement in: * Conversion rates, * Ad performance (CTR, ROAS), * Volume of usable UGC and ad creatives, * Speed of content production

Must Have: Strong sense of: * Design, * Aesthetics, * Consumer psychology

Deep understanding of: * Instagram Reels, * Short-form video trends, * What makes content convert

NOTE: WILLING TO WORK FOR 6 DAYS IN A WEEK

Job Types: Full-time, Permanent