Brand Advocacy Manager / Senior Beverage Expert

Position: Brand Advocacy Manager/ Senior Beverage Expert

Location: Hyderabad / Delhi / Metros

About the Company: Since 1912, MONIN has been a global leader in crafting high-quality syrups and flavoring solutions for the hospitality industry. Rooted in creativity, authenticity, and sustainability, MONIN offers over 200 distinctive flavors that elevate beverages and culinary creations alike. From independent cafes to global chains, MONIN has become the go-to brand for beverage professionals seeking premium, innovative products.

About MONIN India: Headquartered in Hyderabad, MONIN India is at the forefront of expanding MONIN's global presence. With an R&D centre established in 2019 and a manufacturing facility under development, MONIN India is heavily investing in the region's growth. Our dynamic environment includes Experience Studios in New Delhi, Bengaluru and Mumbai, along with flagship events such as the MONIN Cup and MONIN Coffee Creativity Cup, empowering the local hospitality industry.

About the Role: The Brand Advocacy Manager will be responsible for establishing and maintaining MONIN's leadership in the beverage industry by building strong relationships with key stakeholders, advocating for MONIN's products, and driving product education. The role will involve promoting the MONIN brand, supporting beverage innovation, and educating industry professionals on the usage and benefits of MONIN products. This position requires a deep understanding of the beverage industry, current trends, and technical expertise.

Responsibilities:

Product Advocacy & Education:

• Conduct training sessions, seminars, and workshops to educate industry professionals, bartenders, chefs, distributors, and MONIN's Beverage team about MONIN products and their applications.
• Develop and disseminate MONIN's product knowledge materials, guides, product shoots and resources.
• Represent MONIN at industry events, fairs, and competitions, showcasing the versatility and quality of MONIN products.

Beverage Innovation:

• Collaborate with R&D, Sales and Marketing teams to drive new beverage innovations using MONIN products and create content for various marketing formats.
• Develop and test new drink recipes to stay ahead of market trends and customer demands.
• Provide expertise in creating signature drinks and customized solutions for clients.

Relationship Management:

• Build and nurture relationships with key stakeholders including baristas, mixologists, restaurant owners, and distributors.
• Serve as the primary point of contact for MONIN's beverage partners, ensuring successful product integration and usage.
• Engage with industry influencers to drive brand awareness and advocacy.

Market Insights:

• Monitor beverage industry trends and consumer preferences to stay ahead of the curve and identify new business opportunities.
• Track competitor activity and market shifts to refine MONIN's strategic positioning.

Brand Representation:

• Act as the brand ambassador for MONIN in both B2B and B2C segments.
• Represent MONIN at high-profile events and forums to raise brand awareness and market presence.
• Coordinate with marketing and sales teams to ensure consistent brand messaging and execution.

Sales & Business Development Support:

• Collaborate with the sales team to help drive the adoption and usage of MONIN products.
• Provide technical and product support to sales staff, ensuring they are well-equipped to promote MONIN effectively.
• Assist in the development of promotional strategies and product launches in key markets.

Innovation:

• Drive the development of new product categories to fuel growth in India, aligning with local market needs.
• Continuously suggest new innovations in line with market trends and customer demands by closely working with the Marketing team.
• Ensure that new product categories and innovations are supported with relevant training, promotional material, and market penetration strategies.

Qualifications:

• Bachelor's degree in Food Science, Hospitality Management, Marketing, or related fields.
• Minimum of 10+ years of experience in the beverage or food service industry, with a strong focus on product advocacy, education, or mixology.
• Proven expertise in the beverage industry, including an in-depth understanding of flavor profiles, product innovation, and industry trends.
• Strong communication, presentation, and public speaking skills.
• Ability to build strong relationships with internal teams, partners, and customers.
• Familiarity with MONIN products is a plus.
• Self-motivated with the ability to work independently and as part of a team.
• Willingness to travel frequently for events and customer engagements.

Required Skills:

• Excellent knowledge of the beverage industry and consumer trends.
• Strong networking and relationship-building skills.
• Technical expertise in beverage preparation and mixology.
• Ability to drive and support beverage innovation.
• Detail-oriented with excellent organizational skills.
• A passion for beverages, creativity, and innovation.

What we Offer:

A key role in MONIN India's Beverage Team .

A collaborative and dynamic work environment.

Competitive compensation based on experience.

Opportunity to contribute to a fast-growing global brand.

Join Monin India and unleash your creativity to make a meaningful impact on our brand and the

industry! If you're passionate about design and eager to contribute to a dynamic team, we want to hear from you.