Senior Analyst- Business Performance Analytics
About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Hagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.For more details check out https://www.generalmills.co.in
Job Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Insights and Analytics (I&A) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in I&A globally is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
I&A Mumbai is an extension of General Mills I&A global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI's JV with Nestle). We are a young and dynamic team of 100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
The Business Performance Analytics(BPA) teams work on market insights and business analytics for different business units within GMI segments. This team leverages a variety of data sources (Point of Sale, Consumer Panel, Analytics outputs, Numerator, Luminate, etc.) to provide insights around critical business questions ranging from Brand and Category deep-dives, Driver analysis, Innovation, Macro factor impact, Consumer segmentation and Pricing and promo impact. This team plays a crucial role in ensuring that General Mills succeeds in an ever evolving market environment.
Key Accountabilities
Insights & Analytics
- Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions.
- Responsible for monthly Market performance reporting to the wider team, including deep dives/analysis into share movements.
- Evaluate diverse data sources, including POS data, Panel Data, and Consumption Data, synthesizing this information to provide detailed analysis and insights, focusing on delivering the complete story rather than just data points.
SME for OU/Brand/Region
- Act as a POC/SME for Operating Unit/ Brand / Regional specialist for Global Markets. Should be able to identify the micro and macro trends and other economic trends affecting the buyer behaviour.
- Proactively identify key opportunities for Brand/Region and communicate key findings and provide actionable insights.
- Partner with OU I&A counterparts to share insights, further storytelling, and drive growth
- Translate business question into research question and apply appropriate methodology/ data/ analytic approach to answer the same.
- Mentor junior team members on projects and usage of various tools and data sets.
Stakeholder management
- Lead projects with high levels of accountability and ownership, effectively managing conversations and providing regular updates to stakeholders.
- Regularly evaluate business performance and come up with analysis ideas to proactively address business concerns.
Operational Excellence
- Be agile and adapt to dynamic business/team environment and continuously work to deliver on priorities.
- Handle huge data sets, navigate through multiple capabilities and deliver consistent results.
- Work effectively in a team spread across geographies and capabilities.
Minimum Qualifications
- Minimum 4-6 Years of experience in working with Scanner databases like IRI or Nielsen RMS. Experience/ understanding of Panel data is desirable but not mandatory.
- Bachelors/Master's degree in Business/ Statics/Economics
Preferred Qualifications/ Skills/ Job Experiences
- Experience in FMCG/ CPG domain is preferable
- Strong verbal, written communication skills with the ability to express difficult concepts in simple terms.
- Expert in Excel/PPT and using POS tools (Nielsen Answers, IRI, DunHumby etc.)
- Exceptional analytical, organizational/prioritization and problem-solving skills.
- Experience of SQL, Power BI, Tableau will be an added advantage.
