BA and Merchandising Manager

1. Program Planning & Deployment

- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network.

- Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners.

- Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals .

- Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.

2. Performance Tracking & Analytics

- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.).

- Establish KPI scorecards and conduct monthly evaluations.

- Analyze regional performance to identify gaps and corrective actions for underperforming clusters.

- Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.

3. Training & Capability Building

- Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence).

- Ensure monthly refresher sessions and skill evaluations.

- Drive certification programs to recognize top performers and promote consistency in in-store representation.

4. Vendor & Budget Management

- Coordinate with manpower agencies and ensure vendor adherence to SLAs (attendance, salary, compliance).

- Oversee PO creation, invoice validation, and payment tracking with Finance and Admin teams.

- Monitor cost-per-head benchmarks and ensure productivity-linked ROI.

5. Trade Marketing Alignment

- Collaborate with the Trade Marketing team for campaign rollouts, visibility programs, and product launches.

- Ensure effective deployment of POSM and BTL activities through merchandiser and promoter teams.

- Capture feedback and field insights to optimize execution effectiveness.

6. Cross-functional Collaboration

- Work closely with Regional Sales Teams, Account managers and BAMs to ensure alignment on program goals.

- Participate in monthly performance reviews and share insights on field performance and training needs.

- Manage escalations related to manpower performance, deployment gaps, or process deviations.

Skills & Competencies

- Strong knowledge of FMCG / Pharma Retail operations.

- Proficiency in Excel, PowerPoint, BI dashboards, and app-based reporting tools.

- Analytical mindset with ability to interpret sales & performance data.

- Excellent communication and people management skills.

- Strong vendor and budget management capabilities.

Qualifications & Experience

- Graduate / Postgraduate in Business, Marketing, or Operations Management.

- Experience in Retail Execution / Manpower Management in FMCG, or Retail.

- Experience in managing large-scale field teams via outsourced vendors is mandatory.

Key Performance Indicators (KPIs)

- Merchandiser & promoter coverage and productivity ratio.

- Compliance to PJP and visibility SOPs.

- Execution quality scores and feedback from field audits.

- On-time program rollouts and vendor adherence to SLAs.

- Overall ROI and manpower cost efficiency.