Job Title: B2B Sales Manager
Location: Pune
Company: Frido
About Frido
Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way.
Job Summary
We are seeking a high-performing B2B Sales Manager to lead Institutional and Corporate Sales for Frido's premium office chair range. The ideal candidate will bring prior experience from D2C brands or furniture/interiors companies, possess a strong understanding of long-cycle enterprise sales, and demonstrate strategic agility in converting large opportunities into long-term partnerships.
Key Responsibilities
- Identify, pitch, and close institutional clients including corporates, startups, coworking spaces, architects, and interior designers
- Build and manage a strong B2B sales pipeline from lead generation through deal closure and repeat business
- Collaborate closely with design and product teams to develop customized solutions aligned with client requirements and project specifications
- Lead end-to-end sales negotiations, including pricing discussions and contract finalization
- Establish and maintain strong relationships with procurement heads, facility managers, and CXOs to drive repeat and referral business
- Monitor market trends, competitor offerings, and pricing strategies to strengthen Frido's B2B positioning
- Coordinate with operations and supply chain teams to ensure seamless execution and on-time deliveries
- Represent Frido at industry events, exhibitions, and client demos to enhance brand visibility and generate leads
Requirements
- Experience: 510 years in Institutional / B2B Sales, preferably within office furniture, interiors, or D2C lifestyle brands.
- Network: Strong connections within corporate procurement, architect, and facility management ecosystems.
- Skills: Excellent communication, consultative selling, negotiation, and presentation abilities.
- Mindset: Self-driven, results-oriented, and capable of independently managing high-value sales cycles.
- Preferred: Experience pitching to CXOs or handling large enterprise accounts.
What You'll Get
- Opportunity to join a fast-scaling D2C brand redefining comfort in India.
- Direct exposure to leadership and the chance to shape and scale Frido's B2B vertical.
- Competitive compensation with performance-linked incentives.
- A high-ownership culture that values initiative, creativity, and impact.
