B2B Sales Executive

Company Description

Basil is a fast-growing food brand built on transparency, real ingredients, and food made fresh every single time. Rather than labelling food as good or bad, Basil focuses on honesty, helping guests understand exactly what they are eating. The company currently operates over 60 outlets across Bangalore, Chandigarh, and Delhi, with ambitious plans to scale to 1,000 touchpoints in the next three years. As Basil rethinks how India eats, team members join a dynamic environment with strong growth potential and a commitment to quality and integrity.

Role Description

The B2B Sales Executive is a full-time, on-site position based in Delhi, India. In this role, the individual will identify and acquire new B2B customers, such as corporate offices, institutional clients, and channel partners, while nurturing long-term relationships with existing accounts. Day-to-day responsibilities include prospecting, conducting sales meetings and product presentations, negotiating contracts and pricing, and managing the end-to-end sales cycle. The role also involves collaborating with operations and marketing teams to ensure smooth order fulfillment, tracking sales performance, and providing accurate reporting and forecasts. The B2B Sales Executive will actively gather market insights, represent Basil at relevant events, and contribute to strategic initiatives that support Basil's expansion goals.

Qualifications

• Proven B2B sales experience, preferably in food, FMCG, hospitality, or related consumer industries.
• Strong skills in lead generation, customer relationship management (CRM), and pipeline management.
• Ability to conduct effective sales presentations, negotiate contracts, and close deals with diverse stakeholders.
• Solid understanding of sales metrics, forecasting, and basic commercial and pricing principles.
• Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally.
• High level of self-motivation, ownership, and resilience in a fast-paced, growth-focused environment.
• Comfort working on-site and visiting client locations regularly within Delhi and nearby regions.
• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field is preferred.
• Proficiency with standard office tools and CRM or sales tracking software.
• Fluency in English and Hindi; additional regional languages are an advantage.
• A Laptop is a must.

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