B2B Marketing Lead

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technologyPadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impactfor people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 -https://www.youtube.com/watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Role overview & Key responsibilities:

With ambitious plans to scale to 100 Cr ARR and global expansion, PadCare is seeking a Marketing Leadwho can drive our brand, demand generation, and category leadership at speed.

• B2B Lead Generation & Growth Marketing:Build and run a demand generation engine across inbound/outbound channels, ensuring consistent MQLs and pipeline contribution.
• Inbound Marketing:Build a strong inbound engine leveraging content, SEO/SEM, LinkedIn, and targeted campaigns to consistently generate MQLs.
• Outbound Marketing:Design and execute outbound campaigns (ABM, targeted outreach, cold campaigns, CSR/Sustainability connects) to create high-quality opportunities.
• Event Management:Plan, manage, and drive ROI from industry exhibitions, sustainability forums, CSR events, and PadCare-hosted experiences.
• Brand & Communication Strategy:Position PadCare as a global category leader in sanitary waste recycling through PR, ESG storytelling, events, and thought leadership.
• Digital Marketing & Analytics:Manage LinkedIn, email, ads, account-based marketing, SEO/SEM campaigns; own website and landing pages; optimize ROI using analytics and CRM platforms.
• Sales & Customer Success Alignment:Drive lead handoff to sales, enable sales with collaterals/case studies, and leverage customer success stories for renewals and upsells.
• Team & Vendor Management:Build and lead the marketing team, manage agencies for creative, PR, and digital, and establish scalable processes and reporting.
• Performance Marketing:Scale performance marketing efforts across digital platforms with ROI accountability.

What we're looking for:

• 58 years of relevant experience in B2B Marketing & Team Management, preferably in startups, cleantech, ESG, or enterprise SaaS/solutions.
• Demonstrated track record in scaling demand generation, driving marketing ROI, and brand building in high-growth settings.
• Prior exposure to CXO-level client interactions and investor-facing storytelling will be an advantage.
• Demand Generation Expertise: Proven experience in B2B lead generation, account-based marketing (ABM), and CRM/automation tools.
• Strategic Storytelling & Branding: Ability to craft ESG-driven narratives, manage brand positioning, and execute PR/communications.
• Digital & Data Orientation: Skilled in SEO, SEM, LinkedIn campaigns, email nurturing, and analytics-driven decision-making.
• Leadership & Collaboration: Experience in building and leading teams, managing vendors, and collaborating cross-functionally with Sales, Operations, and CSR teams.
• Growth Mindset: Entrepreneurial, action-oriented, adaptable to resource-constrained, fast-growth environments.
• Culture Fit: Must align with PadCare's values Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.

Work Mode:Full-time; based in Pune; with occasional travel for events, client meetings, and industry conferences.

Why join us:

• Compensation:Competitive salary with performance-linked incentives; ESOP opportunities for exceptional performers
• Growth Path:Opportunity to scale into VP Marketing / CMO role as PadCare expands globally.
• Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers dignity.
• Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissionsreal impact, not just buzzwords.
• Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us: We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren't just valuesthey're how we roll every day.

You will be working directly with theCEO to define and execute Marketing strategies. This role offers a unique opportunity to contribute to high-impact decisions, experiment with bold ideas, and shape the direction of PadCare's expansion. You'll collaborate cross-functionally with teams and play a key role in driving measurable business outcomes.