B2B Content Strategist (Architecture)
Location: Bengaluru (Work from Office)
Company: KlimArt Architects
About KlimArt
KlimArt is a sustainable architectural practice with high-value, diverse portfolio. As we grow, we're building a serious brand presence that reflects our design thinking, outcomes, and built work- to attract and convert the right clients, not chase vanity metrics.
The Role
We're hiring a Content Strategist who understands architecture, branding, visual storytelling, and audience psychology and can translate project thinking into compelling communication across social, website, BD collateral, and PR support.
This isn't a posting role. It's a brand-building role.
You'll shape KlimArt's voice, strengthen authority, and help build a high-intent inbound pipeline.
What you'll help build
- A respected architectural brand with a well-positioned point of view
- Consistent thought leadership (especially on LinkedIn)
- Credible project narratives and proof assets that support deal conversion
- Content systems that endure beyond algorithms
Key Responsibilities:
1) Content Strategy & Narrative
- Build narrative frameworks around projects, process, sustainability, design philosophy, and people
- Convert raw inputs into clear stories: problem approach outcome why it matters
- Exercise strong judgment on what strengthens or dilutes the brand (quality > trends)
2) Social Media Ownership (Strategy + Execution)
- Own Instagram + LinkedIn (primary); YouTube (secondary once stable)
- Build monthly content plans with weekly execution rhythm
- Brief and coordinate with the Graphic Designer/Video Editor and 3D Visualiser- you own the structure, story, script and posting
3) Copywriting & Thought Leadership
- Write high-quality captions and posts grounded in architectural understanding
- Develop long-form content: blogs, case studies, POV pieces on design/real estate/sustainability
- Translate complex design ideas into clear, credible, premium communication
4) Brand & Visual Governance
- Ensure consistency of voice and visual standards across all touch points
- Collaborate with design/video/3D teams to maintain a premium aesthetic and clarity
5) BD Enablement & PR Support
- Create proof-driven content: project showcases, case study decks, credibility assets
- Own website content (service pages, project overviews, blogs)
- Support PR initiatives led by the business team through:
- press-friendly story angles and article themes
- media kit content (boilerplate, bios, project highlights, credentials)
- award submissions, speaker bios, and supporting narratives
Note: relationship outreach to publications/events is owned by the business team unless explicitly assigned.)
6) Analytics & Continuous Improvement
- Good to have basic working knowledge of SEO, Google Analytics to guide content strategy
- Track content performance monthly through reach, saves/shares, website visits from socials, enquiries generated etc.
- Use data to refine content themes and formats (not chase vanity metrics).
Preferred Background
- 2-3 years of work experience in content, copywriting, brand, or social media
- Experience with architecture/real estate/design-led/premium services is strongly preferred
- Strong writing and editorial judgment; ability to structure stories and drive consistency
- Comfortable working with cross-functional teams and extracting inputs from technical stakeholders
To complete your application, please apply on linkedin and also share your portfolio to [Confidential Information]
