B2B Brand Solutions Professional

Key Responsibilities:

• Client Strategy & Engagement:
• Develop and maintain strong relationships with B2B clients across industries.
• Understand client goals, challenges, and brand positioning to create tailored brand solutions.
• Act as a trusted advisor to client stakeholders, including marketing, brand, and procurement teams.
• Brand Solution Development:
• Design, pitch, and implement customized brand campaigns and marketing activations.
• Collaborate with internal teams (creative, data, sales, content) to bring brand solutions to life.
• Monitor trends in B2B branding and industry innovations to keep solutions relevant and cutting-edge.
• Sales Enablement:
• Support the sales team with branded content strategies, product positioning, and pitch development.
• Contribute to RFPs, proposals, and presentations that articulate the value of our brand solutions.
• Performance & Optimization:
• Define KPIs for brand campaigns and collaborate with analytics teams to measure success.
• Provide post-campaign analysis and reporting with insights and recommendations.
• Continuously optimize solutions based on performance data and client feedback.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
• 47 years of experience in B2B marketing, brand strategy, or solutions selling.
• Proven track record of developing and executing successful B2B branding initiatives.
• Strong understanding of digital marketing, content strategy, and customer journey mapping.
• Excellent communication, presentation, and client relationship skills.
• Strategic thinker with a hands-on, collaborative approach.
• Experience working in or with SaaS, tech, media, or advertising industries preferred.