Location: Noida Sec 65 Compensation:
8-12 LPA Experience: 5+ years
Company: TheraYog Private Limited
Company Profile:
TheraYog is a wellness company, deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations, and Ayurvedic wellness TheraYog integrates ancient wisdom with modern convenience.
Qualifications:
- Bachelor's degree in any field
- Minimum 2 years of experience in a related role.
We're seeking a dynamic Tech Lead for our Noida Office
Key Responsibilities (Prioritized by Impact)
1. Website & Hosting Management
- Oversee WordPress sites (TheraYog, YoginiSrishti, VedicMum, VM): updates, uptime, plugin health
- Manage hosting accounts (Hostinger, GoDaddy, Bluehost) and domain renewals
- Maintain Shopify stores: product listings, landing pages, blogs, offers
2. API Setup & Integrations
- Configure and manage payment gateways (Razorpay, Cashfree, Stripe)
- Integrate Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy)
- Set up and monitor webhooks for payments, LMS, logistics
- Troubleshoot integration issues swiftly and effectively
3. LMS & E-commerce Platforms
- Manage LMS platforms (Knorish or similar): course setup, automation, user experience
- Ensure seamless student and customer journeys
- Optimize workflows using Pabbly, Automator plugins
- Leverage tools like Calendly, Notion, Asana, Manatal for cross-functional coordination
4. Analytics & Reporting
- Build dashboards (Google Analytics, Tableau, Power BI)
- Monitor uptime (UptimeRobot), performance metrics, and campaign ROI
- Deliver actionable insights on funnels and customer journeys
5. Digital Marketing & Campaign Management (Primary Focus)
- Manage Instagram, YouTube, LinkedIn for brand growth
- Plan, execute, and optimize paid campaigns (Meta, Google, YouTube)
- Apply SEO best practices across content and web assets
- Run automated email and WhatsApp marketing flows
- Track and analyze campaign performance with precision
6. Automation & Tech Tools
- Optimize workflows using Pabbly, Automator plugins
- Leverage tools like Calendly, Notion, Asana, Manatal for cross-functional coordination
Required Skills & Qualifications
- Bachelor's degree in any field
- 5+ years in WordPress, hosting, domain management, and digital marketing execution
- Familiarity with Shopify, LMS platforms (Knorish or similar)
- Strong grasp of API integrations, payment gateways, automation tools
- Experience with setting up CRM/ERP systems (Zoho, Odoo, Freshworks)
- Proficiency in analytics tools (Google Analytics, Tableau, InsightIQ)
- Hands-on with email/WhatsApp marketing platforms
- Basic design/editing skills (Canva or similar)
- Excellent documentation and organizational abilities
- Problem-solving mindset with cross-system troubleshooting skills
This role is ideal for someone who blends technical fluency with strategic vision, and who's ready to lead digital transformation in a purpose-driven wellness brand.
