ATL,/TL Audience Management

In This Role, You Will:

• Audience Segmentation and the Ideal Customer Profile

– Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads

– Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns

• Audience First Strategy, Consultation, & Usage

– Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person)

– Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys

– Ensure communication with key decision-makers within target organizations

– Use data, insights and AI to improve the performance of our campaigns to our target Audiences

• Audience Data Enablement & Governance

– Ensure target contact lists are consistent, accurate, and compliant across marketing systems

– Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns

– Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally

Heres What You Need:

• 5-8 years of experience in marketing data operations, marketing analytics, or a related role

• Familiarity with audiences, segmentation, and marketing-owned communications strategy

• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights

• Knowledge of digital marketing channels and tactics

• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce

• Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines

• Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently