Associate Vice President Marketing

ABOUT SOVA

Sova is building the Apple of Supplements combining data, science, and robotic manufacturing technology to personalize health at scale.

Our flagship product, SovaX, is Asia's first custom-made gut health supplement, powered by SovaIQ, a proprietary Health OS that uses biomarker data and AI to deliver precision health outcomes.

We're backed by leading global investors and driven by a simple mission: Add a billion healthy years to the world.

If you're passionate about building iconic brands and shaping new categories this is your opportunity to lead that journey from the front.

WHY JOIN US

Build a brand people love, not just buy.

Be the voice of Sova where creativity meets performance.

Shape how precision health is experienced by millions.

Lead with high ownership, creative freedom, and global ambition.

THE OPPORTUNITY

We're looking for a Marketing Leader who thinks like a storyteller, acts like a growth hacker, and builds like a founder.

You'll define how the world sees, hears, and feels Sova leading both brand and growth. You won't just market a product you'll build a movement.

WHAT YOU'LL DO

1 Build a Brand That Moves People

Craft and own Sova's voice, narrative, and identity across every touchpoint.

Make precision health aspirational, premium, and human.

Create iconic campaigns that inspire trust and desire.

Turn customers into evangelists through community, influencers, and storytelling.

2 Scale Growth with Creative Firepower

Own the creative strategy for full-funnel marketing from awareness to retention.

Lead creative direction for performance marketing.

Build loops (not just funnels) that drive word-of-mouth and repeat.

Collaborate with Product & CX to turn insight into impact.

3 Be the Voice Behind the Movement

Lead content that educates, inspires, and converts.

Build an in-house creative & content engine.

Shape narratives that make science feel simple, and precision feel personal.

4 Create the Playbook for a New Category

Use insights & instinct to chart white space.

Position Sova as the category leader in microbiome & precision health.

Partner with leadership on GTM, partnerships, and global storytelling.

5 Lead with Vision & Speed

Build & lead a cross-functional team (brand, creative, social, content).

Collaborate with world-class partners and agencies.

Inspire a culture of bold ideas, fast execution, and measurable impact.

WHO YOU ARE

610 years in marketing, with 3+ years in leadership.

Experience building & scaling D2C or digital-first consumer brands.

Fluent in both brand storytelling and performance marketing.

You have taste you know what iconic looks like.

You move fast, think big, and go deep when needed.

(Bonus) You live and breathe health, fitness, or performance.

WHAT WE OFFER

High ownership to build a generational brand.

A culture that blends creative ambition with sharp execution.

Work with a passionate team shaping the future of health.

Competitive compensation + ESOPs.

Marketing is about values. It's about making people believe in something bigger than the product. Steve Jobs

Join us. Build the Apple of Supplements.

Please mail your cv at [Confidential Information]