Job Title: Associate Social Media Strategist
Location: Bangalore (Work from Office)
Experience: 35 Years
Industry Preference: Agency Background (Highly Preferred)
Employment Type: Full-Time
About BrandStory
BrandStory Solutions Pvt. Ltd. is a full-service integrated marketing and digital agency delivering branding, social media, performance marketing, design, and technology solutions to fast-growing brands and enterprise clients.
We specialize in building creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact.
Role Overview
We are looking for a creative and strategic Associate Social Media Strategist to lead and manage the end-to-end social media function within a fast-paced agency environment.
The ideal candidate should combine strong strategic thinking with hands-on execution capabilities. You will be responsible for planning, executing, optimizing, and scaling social media strategies across platforms while ensuring alignment with client objectives and brand positioning.
This role demands ownership, creativity, trend awareness, and performance-driven thinking.
Key Responsibilities
1. Social Media Strategy & Management
- Develop and execute comprehensive social media strategies aligned with business and marketing objectives
- Oversee end-to-end social media management across platforms
- Drive platform growth, engagement, and performance metrics
- Stay updated with platform trends, algorithm updates, and industry best practices
2. Content Planning & Creative Direction
- Develop monthly and quarterly content calendars
- Conceptualize and pitch innovative campaign ideas and social-first strategies
- Collaborate with design, content, and performance teams to create engaging content
- Ensure consistency in brand tone, voice, and visual identity across platforms
3. Campaign Planning & Execution
- Plan and execute campaigns from ideation to reporting
- Drive engagement using creative formats such as reels, carousels, stories, and trend-based content
- Coordinate with internal teams and external stakeholders to ensure smooth campaign delivery
4. Copy & Messaging Oversight
- Possess a strong understanding of copywriting fundamentals
- Review and refine captions, hooks, and messaging to enhance engagement
- Support storytelling and audience-focused communication strategies
5. Analytics & Optimization
- Track, analyze, and report social media performance metrics
- Provide actionable insights and continuous optimization strategies
- Monitor competitor activities and industry benchmarks
Required Skills & Qualifications
- 35 years of experience in social media strategy or management roles
- Prior agency experience (highly preferred)
- Strong understanding of platforms such as Instagram, LinkedIn, YouTube, and X
- Proven experience in creating and managing content calendars
- Ability to pitch creative campaign concepts confidently
- Basic understanding of copywriting and brand communication
- Strong project management and organizational skills
Preferred Attributes
- Creative thinker with strong trend awareness
- Excellent collaboration and communication skills
- Ability to manage multiple brands/projects simultaneously
- Proactive, ownership-driven mindset
- Performance-oriented approach to growth and engagement
Good to Have
- Agency experience handling multiple clients
- Basic knowledge of paid advertising strategy
- Understanding of international audience behavior
- Strong design sensibility and visual awareness
Why Join Us
- Opportunity to shape and lead the social media function end-to-end
- Exposure to diverse brands and integrated campaigns
- Fast-paced, creative, and collaborative work culture
- Strong growth opportunities within a dynamic agency ecosystem
If you are passionate about building impactful social media strategies and driving measurable brand growth in an agency environment, we would love to hear from you.
