Associate Retention Manager

Own app engagement and retention for one of India's fastest-growing consumer apps used by millions of devotees daily.

Job Title: Associate Retention Manager

Function: CRM / Product Engagement

Location: Bengaluru

Role Type: Full-time

About AppsForBharat

AppsForBharat is a Series C–funded faith-tech company building AI-first consumer experiences for millions of devotees across India and the world. Backed by leading investors such as Peak XV Partners (formerly Sequoia Capital), Elevation Capital, Fundamentum, Susquehanna Asia VC, and BEENEXT, we are one of India's fastest-growing consumer-tech companies.Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees. It enables millions to participate in rituals, access divine teachings, plan pilgrimages, and engage with a vibrant devotional community. As we continue to scale toward serving hundreds of millions of users, user engagement and retention sit at the core of our product strategy.

Role Overview

As the App Engagement / Retention Manager, you will own product-led engagement and retention for Sri Mandir. Your mission is to improve app stickiness, drive feature adoption, and increase daily and weekly usage by shaping intuitive user journeys and habit-forming experiences.This is a highly cross-functional role that works closely with Product, UX/UI Design, Analytics, and CRM teams to translate user insights into scalable engagement loops and long-term retention strategies.

Key Responsibilities

Strategy & Product Influence

• Own the engagement roadmap focused on improving core stickiness metrics such as DAU/MAU, session frequency, and feature adoption.
• Partner closely with Product and UX/UI teams to conceptualise and influence new features, design loops, and experience enhancements that drive habitual usage.
• Diagnose user drop-offs by analysing behavioral data and user feedback, and translate insights into actionable product and UX improvements.
• Own the end-to-end new user onboarding strategy, ensuring users reach their primary activation or Aha! moment quickly and consistently.

Lifecycle & Engagement Communication Strategy

• Define the strategic content and segmentation framework for non-monetary, value-led lifecycle communication (e.g., usage nudges, progress cues, feature discovery, and reminders).
• Collaborate with the CRM team by handing off clearly defined engagement strategies, messaging logic, and segmentation for execution and QA.

Analytics & Experimentation

• Own and track key engagement health metrics including DAU/MAU ratio, feature adoption rate, retention curves, and session frequency.

Design and evaluate A/B experiments focused on improving engagement, activation, and retention, with learnings feeding back into the product road map.

Requirements

• 4–6+ years of experience in Product Management, Growth, Lifecycle, or Engagement roles, with a strong focus on retention and product stickiness in a consumer app.
• Strong product intuition with the ability to influence UX/UI and product roadmap decisions through data and user insight.
• Hands-on experience with product analytics tools such as Amplitude, Mixpanel, Firebase, or similar.
• Advanced understanding of cohort analysis, retention curves, feature adoption metrics, and session-level behavior.
• Ability to convert qualitative user insights into clear, measurable product and engagement requirements.
• Proven experience collaborating cross-functionally with Product, Engineering, UX/UI Design, and CRM teams.

Why Join Us

• Work on a product that impacts the spiritual lives of millions every day
• High ownership role with direct influence on product strategy and user experience
• Opportunity to build engagement systems at massive scale in a fast-growing consumer-tech company
• Collaborative, mission-driven culture with strong product and design leadership

One Team. One Goal. Assisting millions on their digital devotional journeys.

For any questions about the role, please email: [Confidential Information]