Associate Product Marketing Manager

About the Role: Strategic and execution-focused Associate Manager - Product Marketing will own product positioning, messaging, and go-to-market strategy for our Digital Asset Management Infrastructure platform. This role will sit at the intersection of Product, Sales, and Marketing, translating complex Technical features into compelling, outcome-driven narratives that resonate with Liminal's Clients.

You will play a key role in launching new features, enabling sales teams, driving adoption, and strengthening our market presence across enterprise and institutional customers.

Responsibilities:

1. Develop clear product positioning and messaging for different customer segments.

2. Own the end-to-end GTM plan for new feature releases and product launches, coordinating cross-functional timelines and launch assets.

3. Conduct customer interviews and win/loss analyses to gather feedback and influence the long-term product roadmap.

4. Work closely with Sales, SDRs, and Customer Success to support pipeline growth and conversions.

5. Collaborate with content and growth teams to support campaigns, website messaging, and thought leadership

6. Measure and optimize messaging effectiveness using funnel and adoption metrics.

7. Create high-impact sales enablement assets: pitch decks, one-pagers, battle cards, FAQs, demos

Desired Candiate Profile:

1. 35 years of proven experience in Product Marketing for B2B SaaS, Fintech, Infrastructure, or Enterprise platforms.

2. Experienced in GTM execution, product launches, and sales enablement.

3. Excellent communication skills.

4. Experience creating decks, messaging frameworks, and customer-facing collateral

5. Comfortable working in fast-paced startup or scale-up environments

Good to Have:

1. Experience in digital assets, custody, wallets, blockchain infrastructure, or cybersecurity.

2. Exposure to global markets (APAC, EMEA)

3. Experience marketing to institutional or enterprise buyers.

4.Knowledge of digital assets, custody, wallets, or compliance frameworks.

About Liminal : Liminal Custody is a digital asset management infrastructure platform, offering secure wallet infrastructure and custody-technology solutions for institutions across the digital asset spectrum. This allows organizations to enforce complex transaction policies, and automate their treasury operations, all while maintaining direct control over their assets.Founded in 2021, Liminal is certified with SOC 2 Type II, ISO 27001 & 27701 standards. Headquartered in Singapore, with offices across India, UAE, and Taiwan, Liminal serves clients across the APAC and MENA regions, helping them scale and manage digital asset operations securely and in compliance with regulatory standards.

Our website - https://www.liminalcustody.com/