Associate Product Marketing Manager

Company Overview:

Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Beyontec Technologies and Path Solutions. Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE (Universal Lending), AMLOCK (Anti-Money Laundering & Compliance software suite), PREMIA Astra (Core Insurance software), ORION (Enterprise Resource Planning software) and MFUND Plus (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

Azentio offers a comprehensive range of products serving core operations to modern digital needs for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing excellence - excellence in our products, our services, our ideas, and our people.

Job Title: Associate Product Marketing Manager

Years of Experience: 2 - 5 years

Location: Bangalore, India (Mon - Fri, WFO)

Role Overview

As a PMM, you will support go-to-market initiatives across Azentio's product portfolio. You'll work closely with product, sales, and marketing teams to articulate product value, build compelling enablement material, and help position Azentio as a trusted technology partner to financial institutions. This is a hands-on role ideal for someone with 3-5 years of experience in B2B product marketing.

Key Responsibilities:

Go-to-Market & Positioning

• Assist in developing product positioning, messaging, and value propositions that differentiate Azentio's offerings.
• Support product launches - prepare collateral such as sales decks, one-pagers, case studies, and battlecards.
• Conduct market and competitive research to inform positioning and sales strategy.

Sales Enablement

• Develop and maintain sales enablement content (presentations, FAQs, feature summaries, objection-handling guides).
• Collaborate with sales and pre-sales to understand pain points and update enablement material accordingly.
• Track usage and effectiveness of enablement content to identify improvement areas.

Content & Campaign Support

• Partner with the central marketing team to create product-focused content - blogs, landing pages, email campaigns, and video briefs.
• Assist in building narratives for webinars, events, and customer-facing campaigns.
• Maintain product marketing repositories and ensure content consistency across platforms.

Market Intelligence

• Monitor competitor messaging, customer trends, and analyst reports.
• Summarize insights to support senior PMMs and product teams in refining strategy.

Requirements: Qualifications

• 4-6 years of experience in product marketing in a B2B or SaaS environment (BFSI or enterprise software experience is a plus).
• Excellent written and verbal communication skills.
• Strong analytical and research capabilities.
• Ability to distil complex product information into simple, compelling narratives.
• Comfortable using productivity and marketing tools (PowerPoint, Excel, HubSpot, Google Suite, etc.).
• Familiarity with CRM or marketing automation platforms is a plus.
• Exposure to the BFSI domain or enterprise software industry.
• Interest in learning about banking, fintech, regtech, and financial crime compliance.
• Basic understanding of SaaS go-to-market motions.

What we Aim for

Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa & United States. We will achieve this by:

Providing world class software products, built on the latest technologies.

Providing best in class customer service, built on a deep understanding of our domains and local nuances.

Being an employer of choice, attracting high quality talent.

Achieving top quartile growth and margins.

Azentio Core Values:

Customer centricity - Put customers at the center of everything

Innovation - Keep looking for a better way

Accountability - Own your work, end-to-end

Results - Focus on outcomes, not just effort

We take Pride in all that we do and together we Enjoy the journey