Some key responsibility includes-.
- Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns
- Translate business requirements into technical specs for the technical team to implement/update the tags
- Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows
- Submit tag requests in project management workflow with requirements and provide use cases to the technical team.
- Review requirements and priorities for the backlog
- Coordinate and support troubleshooting of issues arising from instrumentation
- Work with the technical team to document tag firing conditions and support maintenance
- Validate tag post-implementation.
- Validate data accuracy in third-party tools vs. in-house analytics tools.
- Identify existing instrumentation in an in-house tool for data gap analysis
Technical Skills:
- Minimum 4+ years of experience working for paid media projects and instrumentation projects
- Good understanding of the instrumentation process and various tags implementation process
- Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.)
- MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience
- MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status
- Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.
Good to have:
- Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.
- Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust
Basic Qualifications:
- Should have approximately 4+ years of overall work experience
- Working knowledge of instrumentation/ Tagging
- Should have project/program management experience
- Bachelor's degree
