Associate Marketing Manager

Infosys Marketing Associate Marketing Manager

Are you ready to join one of the world's most respected digital services and consulting companies

At Infosys, we're not just transforming businesses - we're shaping industries. Ranked among the Top 3 global IT services brands and recognized as a Global Top Employer for six years, Infosys is where innovation meets impact. With over four decades of innovation, a global presence in 56+ countries, and a client base that includes many of the world's leading financial institutions, Infosys is where your marketing career can truly take off.

We're looking for a dynamic Senior Associate Marketing Manager to join our Banking and Financial Services (BFS) marketing team and lead high-impact marketing initiatives aligned to the US market. This is your chance to work at the intersection of strategy, creativity, and technology - helping shape how Infosys engages senior BFS audiences through field marketing and thought leadership.

About this role

In this role, you will own the development and execution of field marketing and thought leadership initiatives that build the Infosys brand across Banking and Financial Services. You will drive executivelevel events, industry forums, and contentled programs aligned to regional and global BFS priorities, ensuring high standards of quality, relevance, and brand consistency.

You will also support targeted ABM and demand generation efforts to deepen key account relationships, expand buying centers, and contribute to both influenced and generated pipeline, working closely with internal stakeholders and external partners.

Location for this position is within India, Bengaluru (Bangalore).

Qualification

Basic

• Bachelor's degree or foreign equivalent required from an accredited institution.
• 5 - 8 years of relevant work experience including B2B marketing experience focused on the US geo; preferably in IT services, technology or financial services sector.
• Experience in planning and executing Account Based Marketing and demand generation strategies
• Knowledge of the Banking and Financial Services industry
• Demonstrable experience of leading marketing campaigns, events, and growing pipeline
• Budget management experience

Role requirements:

• Solid understanding of the IT services market, key competitors, and influencers
• Strong events and brand marketing background, able to provide leadership and effective management to agencies
• Solid campaign marketing experience from concept to execution; proven lead generation experience
• Knowledge of various social and digital marketing channels, activities, metrics, and measurement techniques
• High impact communication across multiple formats, including strong written and spoken business English
• Strong understanding of design for print and digital formats, with a high bar for creative quality, brand consistency, and attention to detail
• Ability to multitask and collaborate with stakeholders
• Senior stakeholder management and vendor management
• High degree of ownership and judgment, with the ability to translate strategic context into polished, highquality marketing outputs in a fastpaced, iterative, global environment
• Ability to travel domestically and occasionally, internationally