Associate Manager - Performance Marketing

About Khatabook:

Khatabook is India's leading digital ledger and business management platform empowering

MSMEs with simple, mobile-first solutions. We create content that reaches millions of

merchants, entrepreneurs, and digital business owners across India.

We're looking for an Associate Manager - Performance Marketing who can own performance

outcomes end-to-end across Affiliate Marketing, Google (UAC/Search/YouTube), and Meta,

with a strong bias for experimentation and efficiency.

What You'll Do:

Own and scale performance marketing across Affiliate networks, Google, and Meta

(user acquisition)

Build a testing engine for creatives, audiences, and funnels

Drive measurable improvements in CPI/CAC, ROAS, retention, and payback

Partner closely with Creative, Analytics, and CLM to improve conversion and LTV

Set up tracking hygiene and attribution alignment across platforms (events, postbacks,

MMP reporting)

Key Responsibilities:

Media & Growth Ownership

Affiliate Marketing

Experimentation & Optimization

Creative Performance

Measurement & Analytics

Must-Have Skills:

Proven experience with Affiliate Marketing (partners, payouts, quality controls, fraud

signals)

Hands-on experience scaling Meta Ads + Google Ads (UAC/Search/YouTube) with

strong optimization depth

Strong analytical comfort: funnels, cohorts, incrementality thinking, reporting discipline

Experience with MMPs (AppsFlyer/Singular/Adjust) and deep linking setup

Knowledge of fraud prevention patterns (click spamming, IP/device anomalies, incentive

abuse)

Creative-first performance mindset: angles, hooks, iteration velocity

Who You Are

You're numbers-driven, but you don't hide behind dashboards: you ship fixes fast

You're curious and structured: hypothesis test learn scale

You're comfortable in high pace and high accountability environments

You're sharp on execution: clean naming, clean reporting, clean handoffs

Experience

3-6 years in performance marketing (startup/agency preferred)

Clear proof of outcomes: scaled spend with efficiency (CPI/CAC/ROAS), improved

funnel conversion, or profitable affiliate growth

Comfortable owning targets and explaining results with clarity