Associate Manager Marketing
Location: Bangalore
Experience: 69 years
Role Overview
This global role sits within the Product Engineering Services (PDES) division at Happiest Minds and reports directly to the Head of Marketing for PDES. The Associate Manager Marketing will drive strategic marketing initiatives, support business growth, and collaborate with cross-functional teams to enhance brand visibility across international markets.
Key Responsibilities
- Account Research & Insights
Conduct in-depth, account-specific research and deliver actionable insights to support the development of Account Development Plans (ADPs). - Content & Collateral Development
Work closely with domain and practice leaders to create impactful marketing artifacts, collateral, and blogs by shaping strong messaging and compelling storylines. - Events Management
Identify, evaluate, negotiate, and manage participation in key industry events across the US and European markets. - Competitive Intelligence
Lead quarterly competitive benchmarking for a set of identified competitors and deliver structured findings across critical performance parameters. - Analyst Relations Support
Assist in preparing responses to RFIs and market studies conducted by leading industry analyst firms. - Customer Engagement & PR Support
Participate in customer engagement programs and support Media & PR initiatives to strengthen brand presence. - Digital Collaboration
Partner with internal social media and SEO teams to publish timely, relevant, and high-impact content that enhances digital reach and engagement.
