Overview
- Accelerate PepsiCo business growth by supporting the Market with category analysis, reporting and category strategy recommendations to drive growth
- Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
- Provide analytics to support key strategic customer engagements and to support category assortment and space interventions
Responsibilities
- Monitor market category, customer and competitor performance across the category and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
- Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support DX
- Supports in the creation and driving of winning execution strategies in-store with customers.
- Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
- Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
- Able to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projects
Qualifications
Key Skills/Experience Required
Identify any differentiating expertise required for success in the role.
- Bachelor's degree in business, Marketing, Engineering: MBA a plus
- 5yrs+ insights/ analytics
- Prior FMCG experience
- Knowledge of Nielsen, Household Panel, dunnhumby
- Advanced Microsoft Office / PowerPoint & Excel skills
- Can synthesize multiple disparate data sources into compelling growth strategies/reviews
- Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions
