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Associate Manager- Category Management

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  • Posted 15 hours ago
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Job Description

Overview

  • Accelerate PepsiCo business growth by supporting the International Beverages with category analysis, reporting and category strategy recommendations to drive growth
  • Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
  • Provide analytics to support key strategic customer engagements and to support category assortment and space interventions

Responsibilities

  • Monitor market category, customer and competitor performance across key INTERNATIONAL BEVERAGES markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
  • Leverage multiple data sources (Nielsen/EPOS, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support INTERNATIONAL BEVERAGES DX
  • Supports in the creation and driving of winning execution strategies in-store with customers.
  • Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
  • Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
  • Able to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projects

Qualifications

  • Bachelor's degree in business, Marketing, Engineering: MBA a plus
  • 4yrs+ insights/ analytics
  • Prior FMCG experience
  • Knowledge of Nielsen, Household Panel, dunnhumby
  • Advanced Microsoft Office / PowerPoint & Excel skills
  • Can synthesize multiple disparate data sources into compelling growth strategies/reviews
  • Can easily see how insights and research learnings can improve business and frame up reporting efforts and opportunities to inform business decisions
  • Ability to work in diverse teams
  • Language skills English - business fluent
  • Possess ability to analyze & benchmark competitive scenarios
  • Excellent written and oral communication skills consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner
  • Ability to work collaboratively and proactively with multi-functional teams
  • Be flexible, organized and able to handle competing priorities

More Info

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About Company

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for $1.7bn [3] and before that it was the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

Job ID: 134418363