Associate- Growth & Marketing

Job Title: Associate - Growth & Marketing | Native

About Urban Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind-

• Customer love: Build a platform that offers truly delightful and differentiated services
• Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
• Technology first: Bring innovation and technology to an age-old industry.

About the Role

As an Associate in the Native Growth & Marketing team, you will directly contribute to driving revenue growth for Native products (RO, Locks, etc.) by building, launching, and scaling high-impact marketing initiatives.

Working closely with cross-functional teams ((product, analytics, design, category) and agency partners, you will take ideas from 0 to 1 and ensure they translate into measurable business outcomes. This role offers the opportunity to work across the entire growth funnel - from shaping the offering to driving discovery, conversion, and repeat usage - while building a strong D2C brand.

Here's What You'll Do

A. Driving Revenue Growth Levers

1.Product / Offering

• Identify growth opportunities across e-commerce platforms (assortment, bundling, placements, reviews, ratings)
• Continuously refine product positioning, content, and merchandising across partner channels to maximize revenue.

2.Price & Offers

• Support pricing and discounting decisions to improve conversion and revenue
• Execute and iterate on offers across campaigns, events, and lifecycle journeys

3.Channel Experience (App + Paid + CRM)

• Improve how Native is presented across app/storefront, paid channels, and CRM
• Work on landing pages, creatives, and messaging to drive higher CTR and CVR

B. Driving Distribution & Demand

1.Campaigns & Promotions

• Plan and launch campaigns across Meta, Google, YouTube, and CRM channels
• Ensure campaigns go live with the right targeting, creatives, and messaging
• Track performance and continuously optimize for scale

2.Lifecycle & Retention

• Build and execute journeys across push, email, and What
• sAppImprove conversion across key funnels (new users, cart abandoners, repeat users)

3.Supply-Demand Alignment

• Work with category/ops teams to ensure demand generation aligns with supply availability
• Support city/category-level interventions to unlock growth

C. Insights Action Scale

1.Consumer Understanding

• Talk to users, analyze behavior, and identify key drop-offs/opportunities
• Translate insights into sharper propositions, messaging, and campaigns

2.Experimentation

• Run structured experiments across creatives, audiences, pricing, and funnels
• Rapidly iterate based on results and scale what works

3.Performance Tracking

• Track key metrics like CAC, CTR, CVR on a daily basis
• Maintain hygiene across dashboards, trackers, and reporting

Who Should Apply

• You take high ownership of your work and have a strong get it done attitude
• You enjoy solving for growth and revenue, not just running campaigns
• You are highly detail-oriented and ensure things are executed without gaps
• You are comfortable working with data and using it to make decisions
• You thrive in fast-paced environments with multiple moving pieces

What Can You Expect

• Direct impact on revenue and business growth
• End-to-end exposure to building and scaling a D2C brand
• High ownership and autonomy from day one
• A fast-paced environment with steep learning across marketing, product, and ops
• Opportunity to work closely with leadership and drive key initiatives

Location & Work Setup

• Location: Gurgaon
• Work Mode: 100% Work from Office

Why Join Urban Company

At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.