Associate/Executive - Digital Marketing & Communications

Key Objective of the Job - Raising awareness for a complex and unacknowledged issue such as child

sexual abuse on the digital platform.

Major Deliverables-

The major responsibilities are:

Manage all social media channels and campaigns to sustain an engaging audience experience.

Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

Implement social media strategies across all online platforms.

Create engaging content to promote the overall brand through social media channels.

Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.

Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

Monitor and develop reports on competitor activity within social media space.

Assist the Manager Content in any other marketing requirements, as assigned.

Job Challenge:

The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.

Specialized Job Competencies

Web Proficiency

Copywriting & content creation

Structured thought process

Excellent written and verbal communication skills

Basic Designing skills

Excellent analytical skill

Educational qualifications:

MMS/BMM in Marketing & Communications or Graduate with relevant experience.

Desired Work Experience:

Familiar with content creation/social media campaigns for Non-Profit organizations.

Salary - 25k to 30k + Travel reimbursement