Associate, Email Marketing

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and 30,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation At Cvent, we're committed to continuous learning and adaptation—AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.

About the role

Cvent India is seeking a smart person to help execute email marketing efforts. As a part of the Global Demand Center, based in Gurgaon, India, you will have access to a best-in-class marketing tech stack and marketers. This is an excellent opportunity for anyone who knows email marketing tools and marketing automation concepts and tools. You will have an opportunity to impact all the global campaigns werun.Work with the world's largest event management software company to help capture, re-engage, and develop qualified prospects for Cvent's multiple sales divisions. This fast-paced, timeline-driven, and demanding role requires a self-starter with excellent motivation and attention to detail.This position will work with the Marketing and Sales teams to design and build demand-generation campaigns, including, but not limited to, event builds and responsive emails, and assist with high-level campaign metrics reporting for distribution to the Marketing and Sales divisions.This person will work closely with sales and marketing operations to turn requirements into tailored, high-impact marketing campaigns that increase engagement and conversion.

What you will be doing:

•Creating end-to-end campaign execution strategy, plan, design, process, QA & ROI reporting

•Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo

•Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)

•Creating Events, HTML emails, and landing pages through the Cvent and Marketo Tool

•Create webpages supporting enhanced user experience through progressive profiling

•Coordinating with the Sales Operations team to segment and collate prospect and client lists for registrants and attendee information

•Design and develop drip campaigns to enable an accelerated sales cycle and continuous engagement

•Drawing up email campaign reporting to benchmark and measure success

•Create enhanced reports to support Product marketing teams in measuring the performance of high-impact marketing campaigns

What you will need for this role:

•Should possess working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages

•Fair understanding of Marketing automation and demand generation concepts, and ability to implement the same using Marketing Automation software

•Should be able to build high-impact, innovative Nurturing campaigns using a Marketing Automation tool

•Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks simultaneously

•Great analytical and logical ability. Should be familiar with the reporting that a Marketing Automation tool has to offer, and should be able to provide metrics/analysis around all campaigns

Disclaimer:

Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always come from an official name@cvent.com email. We never request any payments or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud