Associate Director Product Marketing

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution, and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises, and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

Exploring the Role

The marketing team at RateGain is undergoing a transformation, bringing together dynamic, high-performing individuals who are passionate about creating exceptional buyer experiences across the purchase journey. This role is perfect for a data-driven B2B marketer who thrives at the intersection of analytics, sales enablement, and product-led growth strategiessomeone who can work cross-functionally with sales, product, and other marketing verticals to turn insights into compelling narratives and impactful campaigns.

How Your Day Will Look Like / Job Responsibilities

Product Marketing & Demand Generation

• Develop and execute comprehensive product marketing strategies to drive demand generation and manage end-to-end funnel activities.
• Create detailed buyer personas and journeys to influence purchasing behavior and optimize marketing efforts.
• Design and implement multi-channel campaigns to nurture leads across the funnel, from awareness to conversion.
• Collaborate with sales, product, and other marketing teams to align strategies and ensure cohesive execution.

Sales Enablement & Collaboration

• Work closely with Sales Development Representatives (SDRs) to provide them with the tools and content needed to effectively engage prospects.
• Partner with global product and tech teams to run product-led growth campaigns.
• Collaborate with internal teams (PR, digital, events) and external agencies to deliver marketing objectives.
• Customer Feedback & Engagement
• Prioritize collecting customer feedback to inform marketing strategies and product improvements.
• Nurture existing customers, focusing on upselling and cross-selling opportunities to maximize revenue.
• Build and manage drip and nurture campaigns to enhance lead conversion and reduce acquisition costs.

Ownership & Agility

• Be hands-on and self-driven with a bias for execution and speed.
• Be open to learning about new technologies, emerging marketing tactics, and industry-specific insights in travel and hospitality.
• Knowledge & Experience
• 8+ years of relevant B2B marketing experience.
• Proven track record in building high-ROI programs.
• Strong grasp of digital marketing, lead nurturing, and campaign automation tools.

Skills

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to translate insights into action.
• Expertise in marketing tools, content platforms, and CRM systems.

Attitude

• Passionate and proactive.
• Customer-focused and collaborative.
• Growth-oriented and data-driven.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.