Associate Director - Marketing & Communication (India)

Position title: Associate Director - Marketing & Communication (India)

Reports to: Founder & Global Brand Director

Education: Postgraduate in Luxury Brand Management/Marketing or MBA in Marketing & Communication from a reputed Institute.

Experience: 10+ years

Experience in the Luxury Industry, like High-end Furniture & Interior Design companies/ Architects & Interior Designers / Ultra Luxury Brands. Job Location: Jaipur

About the Company:

Trunk's company, established in 2011, explores an unparalleled realm in the world of Trunk making. Our story of passion, perseverance and creative expression is inspired by our roots & cultural heritage, defying conventional imagination, thus establishing an industry of our own

.Since inception ,we have been encapsulating emotions and passions those of aficionados, collectors and travelers through meticulously handcrafted concept Trunks for travel, games, bars and more

.
Website: www.trunkscompany.c

omLinkedIn: Trunks Company: My Company | Linked

InInstagram: https://www.instagram.com/trunkscompanyigsh=MTNlN3hvY2cwbXlhZw

==
Job Requirements and Skills: The Associate Director - Marketing & Communication (India) is responsible for developing and executing comprehensive marketing and communication strategies that aligns with the brand's objectives and positioning. This role also involves crafting compelling content both visually & graphically in co-ordination with respective teams, PR relations and managing social media to reach and influence the target Communities especially UHNI

s.
Job Ski

1. lls:Deep understanding of Luxury Marketing & communication strategies that includes Brand positioning & storytell
2. ing.Should be skilled at effectively communicating and presenting Brand through print & digital m
3. ode.Candidate should be good at content creation & management, organizing events, collaborations and exhibitions in line with Brand's overall marketing pl
4. ans.Creative and strategic thinker with the ability to develop compelling marketing campai
5. gns.Understanding of the Global ultra-Luxury art & design community especially in

UAE.Personal Attribu

1. tes:Excellent written & verbal communication, good personality, strong interpersonal skills, and the ability to build relationships at all lev
2. els.Ability to work effectively under pressure and manage multiple projects simultaneou
3. sly.Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team mem
4. ber.Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive resu
5. lts.Attention to detail and a commitment to excelle
6. nce.Mindset & approach to be solution-dri
7. ven.Adaptability, enthusiasm, and a genuine passion for the br

and.
Major responsibili

ties:
Marketing St

1. rategyDevelop and implement comprehensive marketing & communication strategies aligning with the Brand's positioning to attract and engage target communities globally, especially U
2. HNI's.Plan, curate & execute immersive experiences through storytelling initiatives that allow the target community to build an emotional connection with the
3. brand.Collaborate with internal teams to ensure brand identity consistency and implementation of the brand's tone messaging on all plat

forms.
Marketing Campaigns/ Collaborations (Online & Of

1. fline):Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target community globally in art & design
2. space.Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to engage with the target community & clients as part of the client engagement st
3. rategy.Analyze campaign performance and alter strategies to optimize results both offline & online in turn monitori
4. ng ROI.Monthly detailed reports & calendar management for various Marketing & communication activities p

lanned.
Content

1. CreationContribute to creating & ideating high-quality content that showcases the brand's ethos & values in coordination with internal teams or a
2. gencies.Designing & writing compelling content for website, social media, blog posts, articles, videos, stories, press releas
3. es, etc.Develop innovative digital strategies to connect with audiences and grow the online co
4. mmunity.Ensure all marketing and communication materials are localized and culturally adapted for the target community & clients in the art & desig

n space.
Store Launch & Event Ma

1. nagement:Develop and implement comprehensive marketing plans for new store launches in India & International l
2. ocations.Coordinate with internal teams to ensure alignment on store launch activities, both online &
3. offline.Ideate and execute marketing & communication Plans for national & international events, art & design shows, private previews, launches, exhibitions, press conferences & medi
4. a events.Coordinate logistics, manage budgets, and ensure the successful execution of globa
5. l events.Evaluate event success and gather feedback for continuous imp

rovement.Brand Messaging and

1. Strategy:Position the brand effectively in India by unique Brand messaging strategies for both print and digi
2. tal mode.Develop and implement a comprehensive brand communication strategy aligned with Brand's
3. identity.Ensure consistent brand messaging across all print & digital platforms, including Brand collaterals, social media, webs
4. ite, etc.Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in line with Master Marketing & Communicati

on Plans.Brand Repre

1. sentationEnsure alignment of all communication efforts with the brand's core values, vision, and
2. mission.Ensure the tone, voice, and visuals of all communications reflect the brand's
3. identity.Represent the brand at various national & international events, art & design shows, private previews, launches, exhibitions, press conferences & medi

a events.
Creative Agency

1. ManagementCoordinate with associated Marketing & Communication agencies to achieve objectives and targets outlined inthe Master communications roll
2. -out plan.Monitor & evaluate agency performance regularly and provide constructive feedback for im
3. provement.Ensuring quality and timely execution of plans by

agencies.
Public Relations & Med

1. ia OutreachDevelop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure full feature coverages in relevant publications and
2. platforms.Develop and design press releases, media kits/ advisories, articles and other communication
3. materials.Manage communication and act as a spokesperson for the Brand as and when