Job Summary:
Associate Director - Key Accounts, Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client's objectives
About the team
:Team is responsible for driving revenue through strategic commercialization of the company's owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company's creative assets
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Key Responsibiliti
- esDevelop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign ty
- peIdentify, build, and pitch scalable influencer packages (e.g., crossplatform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth prioritie
- s.Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national bra
- ndWork with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national dea
- lsLead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation term
s.
Skills & Attributes for succ
- essStrong sales & brand solutions expertise - proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosys
- temDeep understanding of Digital media ecosystem - strong grasp of digital advertising formats, platforms, ad-tech and campaign workfl
- owsStrong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partn
- ersUnderstanding of IM domain - knowledge of IM workflows creator selection, campaign planning, execution, measurement & pricing mod
els
Preferred Education & Experi
- enceMasters in business administration with 8+ years of work experience in related f
- ieldStrong experience in key account management, enterprise sales, or strategic partnerships in Media Indu
stry
