Associate Director - Hyperlocal Demand

Role : Associate Director - Hyperlocal Demand

Team : Hyperlocal

Location : Bengaluru

Who are we

Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About the role

As an Associate Director of Demand, with 7- 12 years of experience you will play a critical role in driving demand generation strategies, overseeing the planning and execution of campaigns to meet revenue targets and maximize market share. Your leadership and strategic guidance will be instrumental in ensuring alignment between marketing and sales initiatives, ultimately contributing to the growth and success of the organization.

Roles & Responsibilities

• Lead the development and implementation of demand generation strategies to drive qualified leads and opportunities.
• Collaborate with cross-functional teams to define target market segments and develop tailored messaging and campaigns.
• Oversee the planning and execution of integrated marketing programs across various channels, including digital, events, and partnerships.
• Analyze campaign performance metrics and provide insights to optimize conversion rates and overall ROI.
• Manage budget allocation and forecasting for demand generation programs, ensuring optimal resource utilization.
• Stay abreast of industry trends and best practices in demand generation to enhance campaign effectiveness.
• Build and nurture relationships with key stakeholders, including sales teams, to drive alignment and feedback loop for continuous improvement.
• Develop Hyperlocal customer acquisition, retention, engagement strategies & drive execution
• Maximise all channels to meet short term & long term business goals

Preferred skills & back ground

• Master's degree in Marketing, Business, or related field.
• Proven experience in demand generation, Quick Comm/E Comm handson channels experience, merchandising or related roles.
• Demonstrated leadership skills with the ability to drive cross-functional collaboration and influence outcomes.
• Strong analytical skills with proficiency in data-driven decision-making.
• Excellent communication and presentation abilities to effectively articulate strategies and results.
• Experience with merchandising, marketing automation platforms and CRM systems is preferred.
• A track record of meeting or exceeding revenue targets and KPIs.

Why Join Us

Opportunity to work with one of India's leading fashion e-commerce platforms.

Exposure to end-to-end business operations and high-impact decision-making.

Dynamic work culture with a focus on innovation and performance.