Key Responsibilities:
B2B Brand and Positioning
- Develop and manage branding, positioning creatives, and messaging for JioStar Entertainment's ad solutions
- Plan and execute B2B promotional campaigns to increase awareness and adoption of ad products across linear and digital platforms
- Ensure consistent brand messaging across all marketing channels in collaboration with Product, Sales, Solutions, and Research teams
Thought Leadership Development
- Create reports, playbooks, case studies, and other content to establish JioStar as an advertising thought leader
- Build advocacy through testimonials and interviews with industry experts
- Secure speaking opportunities for leadership at key industry events and conferences
- Develop and promote IPs that shape industry narratives
Campaign Strategy and Execution
- Lead PR initiatives for the ad sales team, aligning with central PR and communications
- Develop and execute strategic marketing campaigns, leveraging data insights for optimization
- Produce marketing collateral including sales materials, case studies, blog posts, product videos, event content, and web content
Skills & Attributes for Success
- Strong strategic thinking and ability to craft compelling messaging aligned with business objectives
- Proven experience in brand management, thought leadership, PR, and B2B growth marketing
- Expertise in campaign analytics, lead nurturing, and conversion funnel optimization
- Excellent communication, storytelling, and stakeholder management skills
- Ability to collaborate across Product, Sales, Business Solutions, Research, and Marketing teams
- Strong project management and organizational skills with the ability to manage multiple priorities
- Leadership experience to drive impactful campaigns and lead teams effectively
