Marketing Strategy & Execution
- Support the show marketing lead in creating and executing media plans.
- Translate brand/show strategy into effective marketing communication plans.
- Position show creatives (promos) to maximize impact and reach.
- Develop 360-degree marketing campaigns across TV, Print, Radio, Digital, On-ground, and PR.
Market & Consumer Insights
- Work closely with research teams (qualitative and quantitative) to build consumer insights.
- Track market trends, evolving consumer behavior, and competitor activities.
- Identify opportunities and flag risks based on show performance trends.
- Apply TV viewership data such as Reach, TSV, GRPs to marketing strategies.
Stakeholder Collaboration
- Collaborate with internal teams including Programming, Communication, Digital, OAP, Graphics, PR, Traffic, Presentation, Legal, Sales, Distribution, and Consumer Insights.
- Coordinate with external partners such as media agencies, creative agencies, research agencies, advertising agencies, and digital partners.
