About Nitro Commerce
Nitro Commerce is a Series A AdTech startup redefining how India's fastest-growing D2C brands acquire and retain customers in a privacy-first, cookieless world. Founded in 2023 by the team behind Wigzo (acquired by Shiprocket), Nitro is building India's first Revenue-as-a-Service stack with:
- NitroX Cookieless measurement & first-party identity resolution.
- Nitro Ads Commerce media & performance marketing, powered by NitroX data.
With 2,200+ D2C brands already onboarded and 200+ brands actively running campaigns on Nitro Ads, we're rapidly emerging as the go-to partner for commerce media in India.
Role Overview
We're looking for an ambitious Associate Director- Ad Sales to join our Nitro Ads team. In this role, you'll drive new client acquisition and media sales growth by pitching Nitro's differentiated commerce media solutions to brands and agencies.
This is not just about selling inventory it's about helping brands drive measurable outcomes (ROAS, conversions, customer growth) across the open internet. You'll combine relationship-building, consultative selling, and market intelligence to establish Nitro Ads as a must-have channel for D2C growth.
Key Responsibilities
1. New Business Development
- Identify and prospect D2C brands, advertisers, and agencies for Nitro Ads.
- Generate a strong sales pipeline and achieve monthly/quarterly revenue targets.
- Build strategic partnerships with media agencies (large, mid-sized, independents) to drive adoption.
2. Consultative Selling & Proposals
- Understand client business objectives and translate them into tailored Nitro Ads media plans.
- Develop and deliver compelling sales presentations, proposals, and pitches.
- Work with the AdOps and product teams to design effective campaign strategies.
3. Campaign Activation & Growth
- Ensure seamless handover from sales to account management for campaign activation.
- Stay engaged with clients during early phases to ensure confidence and upsell opportunities.
- Collaborate with KAMs to grow client spends and deliver consistent ROAS improvements
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4. Relationship Management
- Build and nurture long-term partnerships with advertisers and agencies.
- Act as a trusted advisor to client decision-makers, focusing on outcomes vs. impressions.
- Represent Nitro Ads at industry events, conferences, and agency meets.
- Ability to work in a cross functional leadership to align internal success.
5. Market Intelligence
- Track industry trends, competitor activity, and new ad formats/platforms.
- Share insights internally to refine sales playbooks and go-to-market strategies.
Must-Have
- 58 years of experience in Ad Sales, Media Sales, or Business Development (digital-first).
- Proven network with advertisers and media agencies (large, small, and independents).
- Deep knowledge of digital advertising, programmatic buying, and AdTech solutions.
- Excellent communication, negotiation, and consultative selling skills.
- Track record of meeting/exceeding revenue targets.
Nice-to-Have
- Experience selling in D2C, ecommerce, or retail media ecosystems.
- Exposure to MarTech/AdTech platforms (Criteo, The Trade Desk, DV360, MoEngage, Braze).
- Comfort in startup environments with high growth and fast execution.
- Leadership and team management skills as this role grows into a manager role.
What Nitro Offers
- Be part of a category-creating AdTech startup building India's commerce media ecosystem.
- Access to 2,000+ D2C brands, including marquee names in beauty, fashion, wellness, and F&B.
- Opportunity to grow into sales leadership roles as Nitro Ads expands in India and international markets.
- Competitive compensation with performance-linked rewards, plus opportunities to engage with clients at events, conferences, and brand workshops.
