GALE is the world's first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili's, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Role-
We are currently seeking an
AssociateDirector, Ad Ops & Ad Tech to help drive our end-to-end campaign execution process and measurement implementation across all clients.
What You Will Be Doing -
- Builds, leads, and develops a team by providing direction and guidance to managers and associates on career development; Conducting weekly meetings, providing constructive feedback to associates to enhance skills, knowledge, institutional knowledge, and work performance; conducting performance and career development conversations; engaging and mentoring less experienced managers and associates
- Lead the development of Ad Tech and Ad Ops strategies and roadmaps through collaborative internal assessment of capabilities, resources, and make strategic recommendations
- Be the ad trafficking subject matter expert and go-to person across offices for ad ops and ad tech related questions and issues
- Develop and promote technical roadmaps to modernize, enhance, and support the scalability and agility needed for Kaizen, our internal campaign management platform
- Assist with investigating and resolving ad delivery issues, technical troubleshooting, and providing optimization recommendations
- Collaborate with Ad Operations team members on creating processes to prevent errors, ensuring consistency around setup and monitoring, to create a strict QA workflow
- Partner with media planning, channel teams and other operational teams to ensure full delivery and optimal performance across campaigns
- Implement Floodlights and other media tags using a Tag Management System (e.g. Google Tag Manager) when necessary -
Who You Are -
- 10+ years of relevant experience with deep subject matter expertise in Ad Ops solutions and architecture, with a track record of driving efficient growth at scaled technical investment levels
- Strong experience with Campaign Manager 360, with the ability to teach others
- Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), Tag Management Systems (Google Tag Manager, etc.), and/or VVF vendors (viewability, verification, and fraud prevention) like DoubleVerify or IAS
- A people-first leader equally comfortable setting a vision and development strategy as well as rolling up your sleeves and helping the team get the job done
- Quick learner with the eagerness to learn new technologies and pioneer new workflows
- Lead strategic and technical process improvements and innovation roadmap
- Knowledge of media platforms and associated media measurement pixels and APIs
- Possesses a curious mind and is driven to exceed
- Independently manage relationships with internal and external parties on projects
- Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients
- A good communicator able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick
- Excellent communication and interpersonal skills that can be translated by both the technical-minded and the sales-minded
- A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
Nice To Haves -
- Strong understanding of HTML and website structureAbility to read and write in JavaScript
- Knowledge in at least one leading Web Analytics platform, preferably Google Analytics
- We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply we'd love to hear from you
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
