Job Description
About The Company
Who are we
Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Senior Manager Demand - Monetization JD
About Team
The role is the part of the monetisation & Brand Solutions team. This team is responsible for delivering the advertising and monetisation revenue for Myntra by providing various Brand solutions. Myntra Monetization is leading the league with innovative brand solutions and performance avenues for partner brands
The function is responsible for getting advertising income from our Brand partners by designing appropriate marketing solutions for visibility & ROI on Myntra App, Website as well as Social handles.
Role
Roles And Responsibilities
To own & deliver monetization targets for your category
To create a strong pipeline of Brands to pitch for Brand solutions and convert them at a healthy rate.
Create and regularly update monetization pitch decks for your category & brands.
To create a detailed media plan against the planned spend for every brand.
To work with internal stakeholders including for end to end execution of monetization media plan including ad serving, reports etc.
To create a monthly plan against your target and monitor these for actuals. Problem solve for any gaps in target vs plan.
Proactive in identifying, raising and problem solving issues that might impact the plan numbers.
Conducting monthly reviews with key brands to identify gaps and solve for future months
To adhere to internal processes and keep the escalations to minimum
Responsibilities
To meet monthly targets of generating monetisation money from your category.
To work together as a team for several initiatives and common projects.
Building lasting relationships with accounts and ensuring we grow their business on Myntra platform
Ensuring revenue has been accrued for all billed monetization activities and there is minimum loss
Qualifications & Experience
MBA from Tier 1/2 College with overall work experience of 3-5 years.
Experience in BD / Sales for a Digital company for at least 2 years is mandatory.
Desired Skill Set
Preferred To Have Experience In E-commerce Industry.
Strong display of Myntra values and ethos
High level of interest in learning new things
Strong interpersonal and communication skills
Proactive and self-driven with great sense of ownership
Go getter attitude
Strong problem solving & Prioritization skills with an eye for detail
Good in negotiation and persuasion
Required Skills
ad operations, monetization strategy, demand fulfillment, demand generation, brand analytics, revenue management, pricing strategy, promotional strategy, market intelligence, data analysis
Required Education
UG
