1. Campaign & Marketing Operations
- Manage end-to-end B2B marketing campaigns for major sports events.
- Oversee campaign planning, activation, process optimization, and operational tracking.
- Drive approvals and coordination across Sales, Trade Marketing, Finance, Brand, and Media teams.
- Maintain advertiser and agency databases for targeted outreach and campaign reporting.
2. External & Vendor Management
- Coordinate with agencies, vendors, and sponsorship stakeholders for alignment on objectives and deliverables.
- Supervise third-party media vendors/agencies on campaign execution and reporting.
- Manage event merchandise allocation, tracking, and post-campaign audits.
3. Analytics & Industry Engagement
- Track campaign performance, maintain execution trackers and status reports.
- Stay updated on B2B marketing trends, trade media, digital platforms, and emerging technologies.
