Understanding of CRM with 1-2 years of relevant experience
Proficiency in MS Office applications specifically Excel and PowerPoint.
Hands-on experience in working on one or more mobile marketing tools such as Clever tap, MO engage etc.
Experience in managing customer life cycle, retention, CRM activities for B2C.
Must be data driven with strong problem solving and analytical skills.
Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
High degree of ownership in taking things to completion.
Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics
