Associate Category Manager

About The Wedding Company (TWC)

The Wedding Company is a tech-enabled wedding planning platform helping couples design,

plan, and execute their dream weddings with ease and confidence. From venues to décor,

photography to entertainment, makeup to mehendi – we bring everything under one roof,

backed by a curated network of 2,000+ trusted vendors across cities.

Executing weddings across geographies, budget brackets, and unique client preferences

requires exceptional digital and offline capabilities. Weddings are a single-take service — there

are no second chances — and come with a unique set of operational challenges.

In just 18 months, we have:

● Curated a network of 2,000+ vetted vendors across 8+ destinations (India & Thailand)

● Planned & executed 400+ weddings worth ₹120+ crore in total service value

● Become operationally profitable (as of Oct 2024) while serving weddings in the ₹10

lakh–₹5 crore range

● Raised ₹8 crore ($1M) in pre-seed funding from marquee investors including LVX,

Tremis Capital, and Dropbox Co-founder Arash Ferdowsi

Our mission: Make wedding planning stress-free, transparent, and delightful — for couples,

vendors, and all stakeholders.

What You'll Do

This is an operations-heavy, relationship-driven role that blends category building, problem

solving, and business ownership. No two days will be the same — you will be responsible for

building and growing your assigned category from the ground up.

1. Customer Experience - Fixing the NPS

● Every project is 6-9 month long assignment - and involves multiple teams - talking and

working with client, helping their vision come to life

● Due to this inherent nature of the business, it is prone to instances which can help lead

to customer experience breaking

● At the same time, NPS is the only metric which is the primary focus of TWC - while

building healthy business metrics

● Primary focus: doing anything and everything in terms of building processes and

systems - to move the needle in the range of 30+ (2026 Season goal).

2. Problem Solving & Stakeholder Management

● Problem solving in Customer Experience Function - looks like - identifying breakage

points and devising new systems or innovative ways to fix the customer experience

● Implementation and building rigour around the processes in place - considering it spans

around multiple teams <> across different cities and functions

● Understanding the nuances of weddings and back tracking it from Execution to Planning

and then create the industry standard best journey - for each customer segment with

focus on each customer (because their wedding is special) - with cuts like different

budgets, city, venue, service requirements, planning complexities etc

● Systems and processes built in Customer Experience function will indirectly impact

following metrics:

○ Refund Rate %

○ Booking Value - Uptick in Average Order Value

○ Reduction in Escalation %

3. Vendor Growth & NPS - 2nd leg of project once Customer Experience is taken care of

● Own Vendor NPS

● Build strong experience for Vendors to build multi year relationships

What We're Looking For

● 3-4 years of category management or operations experience

● High problem-solving ability with strong bias for action & ownership

● Ability to think from first principles and innovate on processes

● Strong on data analysis and insight generation

● Excellent communication and relationship-building skills

● Comfort managing high-value, custom projects

● Ability to work with multiple stakeholders in a fast-paced, high-growth environment

What You Can Expect

● Massive ownership and autonomy in shaping your category

● A collaborative culture where leaders value operational excellence and innovation

● Exposure to a unique mix of technology, operations, and relationship management

in the premium wedding industry

● Rapid learning and growth opportunities — we're at Day 0 and hungry to innovate

Location: Bangalore

Reporting To: Senior Category Manager