Associate Business Development

Key Responsibilities

• Lead Identification: Research and identify potential leads through various channels, including online research, social media, email campaigns, webinars, and industry events
• Lead Qualification: Analyze and qualify leads based on predefined criteria to ensure they align with the companys target market and sales goals
• Outbound Communication: Engage with potential leads via email, phone calls, LinkedIn, and other communication platforms to generate interest in our IT services
• Lead Nurturing: Develop and execute lead nurturing strategies to maintain ongoing relationships with prospects until they are ready to engage with the sales team
• CRM Management: Maintain accurate and up-to-date records of lead interactions, statuses, and progress in the companys CRM system
• Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with broader business goals and marketing campaigns
• Reporting: Provide regular reports on lead generation activities, conversion rates, and overall effectiveness to management
• Market Analysis: Stay up to date with industry trends, market conditions, and competitor activities to refine lead generation strategies
• Continuous Improvement: Suggest and implement new methods to enhance the efficiency and effectiveness of lead generation efforts
• Strong communication and interpersonal skills

Skills

• Proficiency in CRM tools (e g , Salesforce, HubSpot)
• Experience with email marketing tools (e g , Mailchimp, Marketo)
• Ability to work independently and as part of a team
• Analytical mindset with the ability to assess and adapt lead generation strategies
• Proficient in using tools like LinkedIn Sales Navigator for lead generation
• Excellent organizational and time management skills
• Understanding of IT services, including software development, managed services, cloud computing and cybersecurity